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Insurance Ownership Among Women Increasing

May 11, 2020

Women in urban India registered a sharp increase in life insurance ownership and awareness over the last 12 months, according to a survey released in conjunction with Mother’s Day which fell yesterday.
A total of 7,014 respondents were surveyed across 25 cities comprising of six metros, nine Tier 1 and 10 Tier 2 cities.

The survey shows that 19% working women in metros, 9% working women in Tier 1 and 15% working women in Tier 2 cities that do not consider themselves the family’s breadwinner and cite that as a reason for not buying term insurance.

The survey also shows other notable differences in the savings and investment mindset of women across metros, Tier 1 and Tier 2 cities of India. Women in metros are more concerned about finances for their children’s education and marriage as compared to women in Tier 1 and 2 cities. Finances for children’s education is a key cause of anxiety for 62% women in metros, 56% women in Tier 1 and 54% women in Tier 2 cities.

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